Miss Earth (India) was established in 1999 with a view to encourage the concept recognizing of natural beauty and intellectual ability of young ladies, who would stand in support of what nature and mother earth have provided to each human and living being.

It is an effort to find, encourage and award its participants who display the virtues of supporting natural beauty and participate in giving back to Mother Earth, at least a small part of what has been given to us and abundant gifts of life and nature.